Benchmark Email Review
Allow clients to opt for additional features, notable visual editor tools, convenient integration capability, informative learning materials, non-profit discount with free-for-life offers.
No discount for paying annual fees upfront, User interface could be better.
Benchmark Email is set up in a fairly simple manner, helping amateurs comprehend while integrating extremely powerful features that are capable of alluring the taste buds of even the most sophisticated users.
Benchmark Email has been a useful email marketing tool for online
marketers. The company was founded back in 2004. Benchmark combines
email marketing with event management and social media to create a
powerful marketing platform for any business.
Email List Management
are entitled to arrange their contact list, clean useless email
addresses and add or remove contacts. You can arrange the lists
according to demographics, needs and demands of the customers, etc.
Benchmark Email also allows its users to import contacts via .txt, .csv
and .xls file formats. You can also import your Hotmail or Gmail
Users can schedule
a list of emails that are sent automatically or create mini-lists for
the subscribers, before a special event or sale. Benchmark Email allows
you to send multiple emails, each targeting a different area of your
Built-in and Custom Template Designs
Email provides all the necessary features required to insert your
unique custom template. If you are well versed in CSS and HTML codes,
you can add them to the editor. Benchmark Email’s visual formatting
tools also let you design your custom template. You can add images,
social media elements, surveys, links, and documents, etc.
Email provides numerous template designs, spread across 20 categories
including event invitations, newsletters, holiday greetings and seasonal
wishes along with special templates for religious organizations, real
estate offices, and restaurants. These designs can be customized in the
of micro targeting are not new. Benchmark Email offers online surveys
that point out exactly the location of the target recipients, allowing
you to focus on the related groups. With the help of Benchmark Email,
users can create professional surveys using the related templates.
Provisions for response tracking and reporting are available.
tests allows marketers to test what is the best title, content or
design and much more. Benchmark Email allows you to create various From
Names or Subject Lines and test them on smaller test groups. Users can
also opt for a campaign vs. campaign test to realize the potential of
While Benchmark Email has a
dedicated, separate service for extensive management of events, they
also have the option of setting up events with basic features as part of
the email marketing suite of services. IF you are looking to handle
promotional events on a budget, this tool can be a nifty feature to work
Benchmark Email has
numerous useful plug-ins that help connect your account to numerous
popular services and websites, giving you direct access to all marketing
data. For example, you can integrate tools like Easy List, Highrise,
Zoho, Shopify or Salesforce. These plug-ins save valuable time and
energy that would otherwise be used to manually integrate each account
individually. Benchmark Email also offers plug-ins to include a SignUp
form on your Facebook page or website, which is an important way of
building your contact list. Benchmark Email also offers users the scope
of designing and inserting their own plug-ins or tools, using the
Benchmark Email API.
High Volume Users
email offers dedicated email server for users who use email marketing a
lot. Typically, if you’re sending 10,000 or even 50,000 emails, you can
rely on shared email servers to send emails and that’s really
affordable. However, when you started sending more than 1,00,000 emails
every month. With dedicated email servers, you can expect to receive
better deliverability of your emails.
They also provide
dedicated server with dedicated IPs which are also whitelisted with
major anti-spam organization which can offer better deliverability of
Plans and Pricing
Benchmark offers a
relatively different pricing template. While they offer the usual
contact based pricing, they also offer the option of paying based on the
number of emails sent. This allows you to weigh out the requirements of
your campaign and choose the option that would be more cost-effective
for you. As a side-note, you might find some packages of the list-based
pricing to be relatively slightly pricier, but the additional features
should make up for that.
Benchmark also offers a free-for-life
plan where the users can send up to 10,000 emails per month for zero
expenses. Free-for-life customers are entitled to every tool and virtual
assistance that is offered by the company, although, the only downside
is that you can send email to people who have subscribed using the
SignUp form linked to your account. Hence, you cannot add you
pre-designed contact list, which you can with a premium account. This
deal is still a steal for beginners. Benchmark Email also provides a
flat 25% discount to the monthly rental plan of non-profit
organizations, if they open a fee-based account.
Email uses an interactive tracking and reporting interface, which
displays extensive information in a graphical layout for clear
understanding. Their templates and layouts are well-designed and can be
used for most campaigns, and the same can be said about their social
Email Marketing Service Features
Drag n Drop
Time Based Delivery