Aweber Review

Editor's Rating:
Quick Jump: Overview | Review | Pricing | Specifications | User Reviews
Overview
Good

Easy to use even for novice users, live support, autoresponder followup, 700+ responsive email designs.

Bad

No landing page designer, No pay as you go plans, No free trial.

Overall

Aweber is an ideal email-marketing tool for email marketers. They are offering some powerful features with many email templates.

Detailed Review

The company founded in 1998 by Chalfont, Pennsylvania (USA). The email marketing service is now being used by more than 120000+ businesses. The product is widely used by internet markters who require email automation as a part of their marketing strategy.

The Interface

It can be confusing to encounter the same point as a primary advantage as well as a disadvantage and essentially it is depending on the type of user you are. Some individuals tend to prefer a more "wholesome" interface comprising wizards and other pointers telling you what to do while others simply want an entire feature-set with the least intrusion as possible.

One striking difference is the absence of a wizard style interface which is typically a user-friendly feature added in certain email marketing services to get you started with your campaigns. With a little toying around, however, you will find that campaign setup is straightforward and takes just a few steps.

Subscriber Segmenting

Aweber's in-depth segmenting tools give it a distinctive edge over its competitors. You can create a number of segments based on typical filtering attributes such as demographics and other details as well action-based depending on how a user interacted with an email form or which links they clicked on. This will allow you to fine-tune your campaign to create highly targeted selling points to cater to all types of sub-markets within your niche.

Visual Customization

Aweber is equipped with an array of pre-developed, styled forms to work with making your job one step easier. All it takes is a few clicks and you have a template with a highly professional feel available for deployment on your website. Customize the form further by adding a number of elements, including the use of option tools such as radio buttons to specifically acquire information to benefit your campaign.

Drag & Drop Editor

The platform offers drag and drop design editor. This is an ideal solution for users who are not design savvy or HTML savvy but still want to design emails very quickly.

The platform also has free stock image gallery where you can find beautiful and relevant images for your campaign and also host them without any restriction. Subscribers also have an option to select plain text or image rich template if they wish to.

Email Templates

There are more than 700 email templates and most of them are mobile responsive. These templates are offered in a variety of categories. However, if a user wants to modify templates (edit layout, fonts, backgrounds, etc.) then are is a one time fee of $29 to do this. Their team also offers custom email template design services to match the design of a website or brand.

Integrations

Just like top platforms in the industry, Aweber also offer integration with sites like Facebook, CMS like Wordpress and payment processors like PayPal to easily build an email list. There are many more apps which can be integrated to make list building and email promotion easy. With their API, third party apps and services also can easily integrate their platforms easily with Aweber.

Price

Aweber operates on a standard model for the industry with different tiers depending on the number of subscribers. While the pricing is highly competitive, it should be noted that Aweber tends to cater towards a larger number of subscribers, which may come across as being pricier. If this is the only reason for you to consider another alternative, it should not act as a deterrent, as over time you will assuredly accumulate the number of subscribers over time making your investment worthwhile.

Some other notable features the platform offers includes blog newsletter creation, subscribers segmenting, email analytics, API and tracking.

Overall

Almost everything you'd look for in an email marketing software is available in its arsenal for your disposal. It'd be really great though, if they allow their users to also create landing pages just like other providers such as GetResponse does. That being said, it's not a standard feature every email marketer really requires.

Utilizing their powerful features combined with the decent deliverability rates in the industry makes it a viable option to consider.

Pricing
Merchant Price
Official Website $19/mo
Specifications

Email Marketing Service Features

  • Email Designer

  • Email Templates

    700+

  • Form Templates

  • Drag n Drop

  • Responsive Emails

    600+

  • Autoresponders

  • Time Based Delivery

  • Landing Pages

  • A/B Testing

  • Click Tracking

  • Analytics

  • Form Builder

  • Email Preview

  • Mobile Apps

  • Social Sharing

  • App Market

    60+

  • Online Survey

  • Blog Newsletter

  • Manage Lists

  • Free Trial

    30 Days

  • Support Options

    4

Quick Overview

  • Market Strength

    95

  • Feature Strength

    91

User Reviews

Simply the Simplest Email Marketing System Out There

Aweber By Navjot R. on October 12th

Aweber is the primary email marketing system that is recommended by virtually any internet marketing expert that I know. And well, without further ado, I chose this email marketing system to promote one of my websites. It is easy to create a newsletter for my site, and it is very easy to attract subscribers to my site with this system. It is very reliable, and I've never experienced any problem sending bulk emails to my subscribers whenever I want. Best of all, whatever template that I need to use, Aweber provides a lot of choice for me to start using a good template for my newsletter. This is by far the best email marketing software for my business.

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