30 day trial, integration with existing website
Relatively high starting price point, lacks certain key features
Good solution for customers who are looking for a shopping cart software that integrates with an existing website
UltraCart was founded by a company called BPS Info Solutions which
has been in operation since 1997. While the website states that the
company is in business for 15 years, BPS Info Solutions has been around
for close to 20 years. The company is headquartered in United States.
unique about UltraCart in comparison to most of the other popular
webshop software is the fact that UltraCart is not provided as a
separate website containing just an online store. UltraCart is meant to
integrate with your existing website. In order to deploy UltraCart, you
have to paste a snippet of code on your website which generates a "buy
now" link through which customers can proceed to make a purchase. This
may either be beneficial or disadvantageous to you.
comes with all the useful features you would expect from an online
shopping cart, including a product catalogue, variable pricing and
shipping, discounts and marketing options as well as optimization for
search engines. It is also equipped with industry standard PCI compliant
security. It also provides plenty of options for shipping such as USPS,
UPS, FedEx, etc. with special additional features like restricting
certain locations and also giving customers the option of shipping
With UltraCart, you
can heavily customize your finished goods by choosing different sizes of
product as well as including add-on features such as printing a company
logo on a product for example. You simply need to pre-configure these
elements and customers have the option of ordering accordingly.
Chargeback and Refunds
shop owner wants to hear about refunds, but unlike competitors,
UltraCart does not shy away from this very important issue. UltraCart
has an efficient system for dispute handling and charge back. The
service also prepares the necessary documents to be faxed to your
merchant and process the refund when required.
"Buy now" Link Generation
UltraCart, you sell your products first by showcasing them and
promoting them on any ordinary website and then proceed to add the item
to UltraCart after which the software generates a “buy now” link for
that specific product which can be published on your website. This makes
it ideal if your purpose is to sell a limited number of products on a
website that offers other services such as content as well. If you want a
full-fledged store as your primary and only feature of your website
however, UltraCart may not be suitable.
comes with a few nifty features to help customer retention. One such
feature which may be considered obtrusive by some, but can help improve
user when you attempt to close your shopping website window.
also provides built-in email marketing features so you don't need to
pay separately for an email marketing service, although deliverability
and the quality may not compare to a dedicated email marketing service.
They also provide upselling options during checkout.
useful feature titled "recovery email" is UltraCart's way of describing
promoting to users who abandoned their shopping carts.
has no standard mobile support which can raise a few red flags. This is
one of the main disadvantages of the product as e-commerce is quickly
shifting to a mobile device activity. This factor varies by product
type, audience and geographic location so this may not be a deciding
factor if your site analytics suggests that most users visit your
website via a desktop computer.
one of the most beneficial features of the product where you have the
opportunity to test the software for a full 30 days without taking your
credit card out of your wallet. Most shopping cart software provides a
15 day trial, which sometimes may not be sufficient. So if you go
through with the trial, you will have enough time to make a sound
decision. On top of this, full support and features are available in the
UltraCart applies a 0%
transaction fee on all plans. In addition, UltraCart provides all
features for all plans which is somewhat rare among shopping carts which
tend to cripple features depending on the plan you select. The tiers of
service are separate based on number of products and total sales
revenue per month. This may or may not suit you. You can purchase
additional bandwidth and other upsell features such as Google Product
listings as well as disk storage capacity.
not be the right choice if you do not have another medium such as a
website or blog to sell, but if you have an established user base on
another website, UltraCart may just be the perfect option.