One of the pioneers in the industry with a large customer base
Outdated software, pricey plans, lacks certain key elements
One of the oldest players in the e-commerce shopping cart sector but has failed to move with the times
1ShoppingCart is Barrie, Ontario, Canada based company offering their
service to more than 25000 businesses according to the official
website. In 2006, the platform was acquired by web.com, a company
focused on web products and covers a number of tools to improve your
online marketing and website development efforts. Among their several
products and services, they also operate the popular Network Solutions
domain provider which may say a thing or two about the quality of its
Visiting the website, you
immediately get the feeling that the service is in need of a major
revamp to keep up with the times. 1ShoppingCart is notorious for their
lack of user-friendliness with their features. While there have been a
number of design modifications over the years, in recent times, the
frequency of these updates seems to have slumped.
provides several themes to choose from however, like a few other
competitors, the quality of themes may not be suitable in the present
area where design is a major focus for websites. The site does offer a
mobile version so that should bring in a few positive points.
promotion tools are one of their major advantages with the possibility
of providing discounts which are seasonal or based on coupon codes as
well as other offers such as the provision of free shipping for certain
They also recommend up-selling and promoting further
during the checkout process as well as the use of email marketing to
garner more of a response. We would not recommend the email marketing
tools provided by 1ShoppingCart because you could get a more reputed,
feature-rich tool for a much lower price. Another useful tool is the
option of providing a product complimentary which can induce a purchase.
allows integration with services like Doba, Doba is a leading dropship
service platform which allows selling millions of products without
actually keeping them in stock.
provides additional extended support to carry out various aspects of
your business. The services offered range from designing and marketing
your online store to setting up your store for success. With their
Jumpstart service, you can outsource the task of setting up your store
and getting it up and running to one of 1ShoppingCart’s “e-commerce
experts”. They also have in-house designers if you are looking for a
completely unique design to brand your online store. They also have a
marketing team to carry out advertising and marketing campaigns as well
as email marketing in order to capture leads. If you are willing to pay
for these extra services, it shouldn’t be such a bad idea.
1ShoppingCart, you can leverage the power of online shopping
directories and comparison websites. The service automatically submits
your website content to popular online product directories and price
comparison shopping sites to gain another avenue of traffic and in turn
generation of revenue.
Outsourced Customer Service
gives you the option of centralizing your subscription services using
one provider. You have the option of setting up customer service for
your website by using their outsourced customer support service. This
includes email, chat or phone support based on your requirement. We
should warn you though; it may cost you a pretty penny.
platform allows 500 products with its starting plan. There is also 1.25
to 0.75% fees associated with each transaction and depending on plan.
Each plan offers many features including recurring billing, mobile
friendly shopping cart, digital downloads, post-sale upselling tools and
1ShoppingCart used to be one of
the best options for shopping cart services and their residual customer
base is suggestive of that, but in the current trend of the internet,
they have failed to keep up which has led to their slow decline.