There are many leading eCommerce software providers in the market today which allows creating professional online stores in a few hours. These platforms are regularly evolving according to merchants' needs. Below is a comparison of some leading shopping cart software compared by value for money and features.
BigCommerce was founded in 2003 by two Aussie entrepreneurs, Mitch Harper and Eddie Machaalani and has since grown to a strong service with a powerful team. The company was then offering a downloadable version of the software called..
Shopify is headquartered in Toronto, Canada and was first developed to individual business to sell products through its cloud platform. Shopify currently serves billions of dollars worth of transactions since with over 150,000 websites using..
Volusion was founded in 1999. A one man operation initially, Kevin Sproles developed the service in his bedroom. The company is headquartered in Texas and now has over 400 employees and has acquired over $150 million in funding with the most..
UltraCart was founded by a company called BPS Info Solutions which has been in operation since 1997. While the website states that the company is in business for 15 years, BPS Info Solutions has been around for close to 20 years. The company..
3DCart was founded by an Enterprenuer Gonzalo Gil back in 2001. Initial development of the company started in 1996 and was built upon a previous similar service that was acquired by Gil back in 1999. The company now has an executive team of 6..
E-commerce is one of the most disruptive technology trends in the
world of business. It has totally revolutionized the way business was
done, and now it's doing that from an even faster rate as its adoption
has become easier.
If someone wants to start an e-commerce business, marketplace model has become a proven model for it worldwide. It works because it not only helps in bringing down operating costs, but also in scaling quickly. No surprise e-commerce sites..
CoreCommerce is a Franklin, Tennessee based company founded in 2001. CoreCommerce offers simplicity, features, and affordability without hidden or transaction cost. With sufficient plans to choose from, any kind of business is suitable for..
AmeriCommerce was founded in 2005 by three entrepreneurs in Beaumont, Texas. The platform now has slowly grown to become a serious contender in the industry. According to the official website, more than 5000 merchants are using their..
1ShoppingCart is Barrie, Ontario, Canada based company offering their service to more than 25000 businesses according to the official website. In 2006, the platform was acquired by web.com, a company focused on web products and covers a number..
Ecwid is an eCommerce software created by Ecwid Inc., a company founded in 2009, with offices located in the USA and Russia. The focus of this company is to help small businesses to start selling on Facebook and other websites quickly and easily...
E-commerce has been exponentially growing over the years and it has shown no signs of stopping. Over time, we can expect brick and mortar retail stores to experience a major downturn as e-commerce continues to eat up market share. If you are looking to start an online store, now would be the perfect time.
Unless you have come up with an innovative, revolutionary method of purchasing online, your best bet would be to use an eCommerce software. There are dozens on the market and this guide will help you decide which features you need to look for in order to maximize the outcome of the final store you sell to your customers.
This is on top of the list because this is perhaps the most important of them all. The reason E-commerce is exponentially growing is because purchasing online has become easier than ever before thanks to tablets and mobiles that accommodate a lot of screen real estate. The December shopping season proved this point as consumers purchased more via their mobile devices rather than their desktop or laptop computers. Any good ecommerce software would take this into consideration.
A good webshop software would incorporate responsive design into their themes and offer admin features across all platforms. To make things even easier, some shopping cart software has dedicated mobile apps to manage your store better on the go.
Security is essential when running an online store. Hundreds or even thousands of transactions will be taking place via your store so you need to ensure you are on top in terms of security where hacking and credit card theft is rife. PCI complaint online shopping cart software is not uncommon and all major providers offer this option. You will also find that a good shopping cart software offers at least 128-bit SSL encryption with some services going the extra mile by offering 256-bit encryption. Don’t skimp on security, make sure you get the best.
There are different ways eCommerce software structures their plans. Some of the most generous companies offer unlimited bandwidth and storage which would be ideal. However, if there is another service more suited to what you are looking for in terms of features, but has bandwidth and disk storage limitations, you shouldn’t shy away from it, specifically if you are not going to be having a ton of visitors and content on your website.
The best option would be to assess how much disk space you will need and how much traffic you will be expecting for your foreseeable future and choose a plan accordingly.
There is no doubt that your website design is important, especially in the current design-centric phase of the internet. Most eCommerce software provides several stock theme options to work with. You have a few options here; in most cases the stock themes provided may not be adequate for you. One option is to amend the HTML and CSS, which virtually all shopping cart services give you the option to do. If you don’t have the technical know how you can hire someone to do these modifications for you. The most expensive option would be to hire the shopping cart services’ in-house designers to custom build a theme for you which can be very expensive. If branding is a big part of your marketing campaign, it may be worthwhile, but we would advise allowing a bit of cash-flow and profitability before spending thousands of dollars on a custom theme design.
Most eCommerce software solutions provide at least a few features to boost your marketing efforts. This can be by way of on-site optimizations or tools to garner more sales. When it comes to improving your overall exposure, some eCommerce software solutions provide SEO benefits by adhering to SEO guidelines within the software for better search engine rankings. Another way of improving overall marketing efforts is by integrating with third party services such as Facebook and Twitter and providing automatic submission of your store or products to online directories.
Another aspect in terms of features would be promotional tools to entice sales. This includes providing coupon codes, having “deal of the day” offers, waiving off shipping charges for larger purchases and upselling tools during checkout.
If you are new to this space, user-friendliness can be of utmost importance. Most eCommerce software is bundled with an array of features. In most cases, you will use only a percentage of available options and the rest would just be noise to you. A confusing layout and poorly worded features can leave you quite clueless and confused.
This would go hand in hand with support and customer service. If a service is confusing, with adequate documentation, you could perhaps understand the interface after a while. If user-friendliness is important to you, it would be advisable to sign up for the free trial that most of the services provide to get a feel of how well you can figure out how to run the software.
You can expect at least some level of compatibility with most online shopping cart services. If you are based in North America, you won’t have much trouble finding an adequate payment processing service but if you are overseas, you may find yourself limited to certain eCommerce software because you may have a very specific requirement of payment processing. Most services have merchant services where the eCommerce software company resells a merchant service. This can sometimes be quite pricey so it can be useful to dabble in the feed and associated costs to find out which one is most cost-effective and of course dependable.
No matter what you are looking to accomplish with your store, reports are important. They say that it’s all about the numbers, and for the most part, it’s true. Reports can sometimes expose gaping holes such as an increased cart abandonment rate when you change certain elements on your check out page or it can help you gain insight on useful data over time such as which months of the year, your sales plummet or thrive. Make sure you get enough reporting data with the shopping cart software you choose.