SEMRush vs KeywordSpy

Here is a comparison between Keyword Analysis Tool products KeywordSpy & SEMRush.
The comparison details include features, reviews, ratings and pricing.

Product Name SEMRush KeywordSpy SpyFu
Editor's Rating




Website Website Website Website
Price US$79.95/mo US$89.95/mo US$79.00/mo
Review Read Read Read

Provides an in-depth overview of the state of a website, competitors as well as keywords in an industry in a fraction of time. Provides important data for organic SEO and PPC.

Provides Extensive data about competitors' keywords in terms of PPC and organic traffic. It offers detailed information for affiliate marketers.

Provides certain unique features such as Leads which provide traditional forms of contacting competitor websites such as Leads and Affiliates (discussed below).


Estimates should be treated as estimates as data may not be 100% accurate. No affiliate data research.

Pricing system can be a little difficult to work with for low budget users who wish to research competitors as well as track their own.

The interface can have bit of a learning curve for some users.


SEMRush is no magic wizard but will equip you with an arsenal of tools to make your online search campaign a lot easier. Definitely worth taking for a spin!

This tool is ideal for search marketers who are more concerned with researching competitors. As an added bonus, the extensive free version helps to decide if you tend to be skeptical.

SpyFu may not appeal to all users but it has certain unique features that can make it worth the purchase even if you already have another PPC tool in your arsenal.

Keyword Analysis Tool Features
PPC Keywords
PPC Traffic
PPC Competitors
Ad History 8+ Years
Organic Keywords
Organic Rank
Organic Traffic
Organic Competitors
Rank History 8+ Years
Countries 22 28 US & UK
Site Audit
Domain Comparison
Position Tracking
Backlink Research
Keyword Research
PLA Research
Affiliate Research
Free Trial Lifetime
Developer API
Branded Reports
Support Options 3 2 3