MailChimp vs Vertical Response

Here is a comparison between Email Marketing Software products Vertical Response & MailChimp.
The comparison details include features, reviews, ratings and pricing.

Product Name MailChimp Vertical Response ConstantContact
Editor's Rating




Website Website Website Website
Price US$9.95/mo US$8.8/mo US$20/mo
Review Read Read Read

Powerful API with plenty of integration, Industry’s leading email marketing tool, free account which allows to send 12000 emails per month and collect 2000 subscribers limit, Pay-as-you-go (Optional) pricing model.

Free plan. Pay as you go pricing, 700+ email templates with response design, drag and drop email designer.

Easy to use interface. Almost 20 years of experience. 400+ email templates to choose from and dedicated support on weekdays.


No real-time reports, Require learning curve to understand the UI, No auto responder in free plan.

Minor inconveniences with certain features, Not much innovation in the platform compared to other industry leaders.

Imported templates are not guaranteed to look the same, free version only stores upto five images, no inbox preview, split A/B testing or trigger messaging capability.


With free account and pay as you go plan option, MailChimp can be a really ideal solution for every online business who is just getting started or even have high volume senders

Vertical Response offers cost effective email marketing solutions with their less priced plans and pay-as-you go models.

All in all, Constant Contact is user friendly and practical e-marketing solution with a varied selection of email templates. It is a great choice for new industry entrants and start-up firms alike.

Email Marketing Service Features
Email Designer
Email Templates 450+ 400+
Form Templates
Form Builder
Drag n Drop
Responsive Emails
Time Based Delivery
Landing Pages
A/B Testing
Click Tracking
Email Preview
Mobile Apps
Social Sharing
App Market 700+ 250+
Online Survey
Blog Newsletter
Manage Lists
Free Trial Lifetime Lifetime 60 Days
Support Options 3 3 2
Quick Overview
Market Strength 97 80 94
Feature Strength 92 81 87