iContact vs Vertical Response

Here is a comparison between Email Marketing Software products Vertical Response & iContact.
The comparison details include features, reviews, ratings and pricing.



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Vertical Response


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Price US$14/mo US$8.8/mo US$15/mo
Editor's Rating





Comprehensive analytics features like data tracking, click monitoring and un-subscription tracking.

Free plan. Pay as you go pricing, 700+ email templates with response design, drag and drop email designer.

Large number of templates, Landing page creator, List booster to build email list quickly.


Analytics features and split A/B testing only available in premium subscription, limited study material and self-help resources, no customer support on weekends.

Minor inconveniences with certain features, Not much innovation in the platform compared to other industry leaders.

No pay-as-you-go plan.


iContact offers highly scalable options for all needs. From budding entrepreneurs who just need to kick start their email marketing ideas to seasoned high-volume senders who reach more than 5 million subscribers per month, iContact has a custom plan to meet every need.

Vertical Response offers cost effective email marketing solutions with their less priced plans and pay-as-you go models.

GetResponse is assuredly an excellent option and a serious contender if you are looking to set up an email marketing service.

Email Marketing Service Features
Email Designer
Email Templates 100+ 500+
Form Templates 500+
Form Builder
Drag n Drop
Responsive Emails 30+
Time Based Delivery
Landing Pages
A/B Testing
Click Tracking
Email Preview
Mobile Apps 2
Social Sharing
App Market 20+ 100+
Online Survey
Blog Newsletter
Manage Lists
Free Trial 30 Days Lifetime 30 Days
Support Options 4 3 5
Quick Overview
Market Strength 88 80 93
Feature Strength 89 81 95
Useful links
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