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Ebooks on search engine promotion

There are several high quality ebooks on search engine promotion and optimization available on the Web. The great thing about ebooks is that you can download it and start reading right now. Moroever, the information contained in these books tend to be more up to date than the paper based guides to search engine positioning.

If you are a stranger to search engine promotion you really need to do some studying. Yes, much of the relevant information is available for free on the Web, but you will have to spend days to track it down. In our experience it is better to read a comprehensive guide on the topic -- an introduction to the basics of search engine optimization, which also tells you where to find relevant news sources and optimization tools.

For some peculiar reason online ebooks tend to be more expensive than their paper based counterparts. If you have never done anything to improve your webpage rankings, however, the investment will pay off. More seasoned optimizers may also benefit from some of the advice found in these books -- each author will analyze the topic from his or her special angle.

More reviews will follow.

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Successful Search Engine Copywriting

When Heather Lloyd-Martin speaks, the SEO community listens.

She is one of the main proponents of what we have called "pragmatic" search engine marketing, i.e. an approach that focus on developing content rich and useful web sites, rather than techniques that aim at fooling the search engines into giving your pages a higher ranking.

Her new book is both interesting, readable and above all stuffed with practical advice.

The book is called Successful Search Engine Copywriting: How to Write Prime Positioned Webpages That Convert Like Crazy.

Its main objective is to show you how to make web sites that not only rank high in the search engines but -- equally important -- to help you convert visitors to customers.

So whether you are a copywriter, SEO project manager, web designer, PR professional or even a site owner, this book will contain information and advice for you.

This is not primarily a book about how to rank high in search engine results. Successful Search Engine Copywriting does indeed say say a lot about search engine optimization, but then goes one step further:

The main objective is to find out what your customers are searching for and then writing web site content that makes want to buy it from you. Hence the goal is to write copy that appeals to your visitors as well as the search engines.

In six manageable chapters, you can read about:

• How content is crucial for prime positions and conversions
• Keyphrase research and your SEO success
• Powerful search engine copywriting secrets
• Creating ‘clickable’ titles and descriptions
• Advanced search engine copywriting strategies
• XML feeds for marketers

Successful Search Engine Copywriting also includes three appendixes. In one you can read interviews with industry experts (including Danny Sullivan and Greg Boser). Another appendix offers case studies drawn from industry experts’ experience. There is also a reservoir of SEO resources.

We have been given the permission to publish a free excerpt from this ebook on the Pandia site: Hiring Expert SEO Copywriters.

Heather Lloyd-Martin: Successful Search Engine Copywriting: How to Write Prime Positioned Webpages That Convert Like Crazy Kachina Publishing 2005 (www.searchenginewriting.com), 121 pp.

The Unfair Advantage Book on Winning the Search Engine Wars

Behind this impressive book title, hides one of the best online resources on search engine promotion. The ebook is written by Stephen Mahaney, president of Planet Ocean Communications, and his team.

You will soon notice that the book is written by search engine promotion experts that work with search engine optimization on a daily basis. The ebook is based on their research and their experience, and the information given is never more than one month old, which is important when you are facing an industry in upheaval.

Like most ebook publishers Planet Ocean likes to present a picture of a professional book cover. The cover of the ebook, however, looks nothing like it.

The book covers all the basic techniques of search engine promotion, and then some. It contains separate chapters on titles and keywords, meta tags, how to analyze the pages of competitors, doorway pages, SEO software, the use of scripts and CGI and more.

The book also presents close to all known spamming or cheating techniques in the Universe, forunately with the recommended warnings against using them.

One of the most useful parts of the book contains surveys of the major search engines and directories, including history, the latest developments and information on how they handle meta tags, alt text, keywords and so on .

The ebook costs USD 97, which may seem a bit much. Still, we do not hesitate to recommend that you buy it, the reason being that you get access the Planet Ocean archive and resources and -- which is most important -- a six months subscription to Search Engine News. Search Engine News is probably the best newsletter on search engine promotion in the world. During the six months you may also download new and updated versions of the book.

Go to the Planet Ocean home page...

Search Engine Marketing. The Essential Best Practice Guide

Mike Grehan has written a very extensive, high quality, guide to search engine promotion, called Search Engine Marketing. The Essential Best Practice Guide.

This is a veritable encyclopedia of search engine optimization and promotion. While there is probably too much detailed information for the beginner or the impatient reader, the book should be of great use to SEO professionals and others that would like to know more on the science of how search engines work and how to optimize your site for good search engine rankings.

It says a lot about Grehan that he includes a brief history of search engines and a detailed description of the various modules of a search engine. Search engine algorithms are explained in detail, giving you a better insight into how search engines "think".

Moreover, there are reviews of online SEO resources, books, and interviews with search engine representatives and experts, as well as practical tips on how to write copy, design sites and optimize HTML files.

In order to protect his work from pirate copying, Grehan has published his book in a special Windows ebook format, which makes a little bit hard to access for Macintosh users (they will need Virtual PC with Windows to do that). If you want a paper copy you must print out each chapter separately.

Download Search Engine Marketing. The Essential Best Practice Guide now!

Click here for regular "paper" books on search engine promotion!

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