Using Google Alerts for Intelligence Gathering
Google Alert is an underrated and often overlooked free keyword
tracking tool from the search giant Google. It was first released in
February of 2003 with the name 'News Alerts'. It can be found at
Once a 'Google Alert' is setup for a particular query (keyword or phrase), Google will constantly email you new search results for that keyword or phrase. You can select the frequency at which you want to receive the keyword tracking emails. However, it is best to setup Google Alerts frequency to 24 hour intervals, unless you are working on a mission critical project that requires real-time reporting.
Why Should You Use Search Alerts?
- Follow A News Story - Keep track of a developing news story.
- Competitor Intelligence - Stealth track their brand mentions or activities.
- Understand an Industry - Know the latest improvements or advancements.
- Reputation Management - Monitor brand citations and get alerts for brand mentions.
- Get Latest on Celebrity and Sports - Follow your favorite celebrities of sports teams.
- Cheaper Shopping Opportunities - Interesting eh? Read on to find out.
can use the information provided by Google Alerts in a variety of ways -
building backlinks, find like-minded people in your industry, make new
contacts and establish relationships, monitor your niche or stealth
track your competitors to drive traffic to your website/blog. The
possibilities are endless.
So, let's learn how to set up a
Google Alerts Campaign from scratch. If you don't already have a Google
Account - Please, for the love of God, get a Google Account.
Setup Your First Alert
obviously need to go to Official Website and input a keyword or query
into the search field. Google will show you some of the recent 'news
related' results for the same.
Once you hit the enter key, Google will display the recent updates related to your keyword.
Then you may punch your email into the field and hit the Create Alert Button.
Tweak these settings to your heart's content and Voila!
Your Google Alert is setup. This process hardly takes like 3-5 seconds,
and you should make it a part of your work routine. Hop into your email
account and redirect all emails from Google Alerts into a separate
folder. You can name it Alerts, or your Keyword or whatever you like.
This will prevent your Inbox from becoming a spam haven. From now, get
the latest scoop from around the Internet, delivered to your Inbox and
about the things that matter to you.
Using Google Alerts for Online Reputation Management
Setup Google Alerts for “Your Brand Name” for the following keywords
- 'Your Brand Name.'
- 'Your name.'
whenever someone mentions your name or your brand name on the Internet,
you will be alerted in real time, and you can jump directly into a
conversation and track what people are saying about your brand.
Using Google Alerts for Stealth Competitor Intelligence
like you can monitor what is being said about your brand, you can do
the same about your competitors. You can even set Alerts for the
“Keywords” that are most relevant to your industry to find out which
brand is getting mentioned along with the keyword mentions on the
Setup Alerts for long tail queries or questions
that your customers might be asking. Though it won’t be every day that
you receive updates about the same, but when they do, you can be the
first person to voice your expert opinion thereby establishing a
deep-rooted brand authority. You can also generate limitless traffic to
your website by setting up Alerts for a wide variety of questions in
your niche that you may have the answers to.
Using Google Alerts for Shopping Spree
Say you are looking to buy a second-hand car or maybe a cheap laptop in Ontario. You can setup alerts for:
- "Cheap Laptop Ontario"
- "Buy Cheap Laptop"
- "Year Old Volkswagen Ontario (Replace it with the relevant brand you are looking for)"
Be the first person to react to best deals on the Internet with Google Alerts.
How to Keep Yourself Update with Google Alerts
face it - No matter the pressure in our lives, we must have the
presence of mind to stay updated with all the Global News, Local News,
National News or even Industry News. But, while all these things are
important, what is most important is being up-to-date about the latest
changes in our industry.
If you want to excel in your
Industry, you need to be ready to talk about anything even minutely
related to it and all the news and trends in your niche should be at the
back of your fingers. You never know when the situation might arise,
and you would find yourself helpless, or being unable to take part in a
discussion, simply because of the lack of knowledge could make or break
the situation for a prospective deal or career.
Ideally it would be
best to setup Google Alerts for 5-6 Keywords (the ones that matter most
to your business). Schedule these updates to be triggered once every 24
hours and make it a point to read or skim through the interesting ones
during your morning coffee or any other time that you schedule for it.
Where most beginners go wrong in this step is, they setup Google Alerts
for a ton of keywords even general ones. This triggers a tsunami in
their mailbox, and things get too complicated to follow because there
are too many updates. Just setup a few, but meaningful alerts for
keywords that you expect to be active in your Industry - this should do
Alternatives to Google Alerts
many alternatives to Google Alerts, but I have used most of these
services and Yes! Some of these are far better than Google Alerts but
are paid alternatives.
- Mention (Mention.com)
- TalkWalkerAlerts (talkwalker.com)
- Buzzsumo (BuzzSumo.com)
- Giga Alerts (GoogleAlert.com)