It includes Easy Editing of Tests, Effective & Convenient Reporting, Integration with your existing platform & web analytics tools, Powerful Targeting & Reporting, Flexible Personalization, etc.
More suitable for improving conversion of merchant websites than regular ones, sometime needs extra time to set up tests.
ABTasty is an effective SaaS (software as a service) application that efficiently optimize conversion rate of your website by using its competent feature set that incorporates testing, targeting, editing, etc.
ABTasty is an effective solution designed for e-commerce websites,
media publishers and generation players and it helps data driven
marketers for easing their processes of A/B testing. The company belongs
to internet industry and was founded in the year 2009. ABTasty is
headquartered Paris, France and it offers innovative solutions for
website conversion by using all kinds of tests. It includes visual and
interactive editor with the help of which you can edit and change
different WebPages of your website quite easily. It helps in achieving
profitable objectives with the help of its feature set that includes
WYSIWYG editor for creating different variations, advanced HTML, java
script and CSS editor, automated test optimization, unlimited number of
ABTasty includes effective personalization techniques that can be efficiently used for conversion optimization of your websites. It helps in designing the most suitable path for every traffic segment of your website and hence with the help of this you can easily personalize the experience of your visitors in as simple way as you perform different tests. By using this you can utilize the same interface and the same automation for creating your segmented marketing campaigns in a lucrative manner. You can also quite efficiently take advantage of what you learn from your tests in personalizing the experience of the visitors for all the different user segments. As it allows you to use the right message at right time with right visitor. ABTasty also helps in identifying the most effective message.
With the help of reporting ABTasty
lets you evaluate different things that count for the optimization of
your business. It defines your business indicators that assist you in
measuring everything that you need for effective conversion. It can help
you in analyzing your visitors’ engagement, the turnover generated, and
your conversion rate along with average cart value. It saves different
business indicators for each of the variations and then it calculates
the performance differences with the original. It also provides you
proven statistical reliability indicator that tells you whether the
differences are really significant or not. By using this you can
increase the range of things that you analyze as it can be integrated
with other web analytics and conversion optimization tools quite easily.
ABTasty allows you to create all your tests from the same interface just by using few clicks. You can use it for all the tests from the simplest to the most complex like A/B tests or A/B/C tests, etc., along with the tests on pages behind logins, multivariate tests (MVT), multi-page tests (tunnel), etc. It includes good targeting behavioural options for all levels. It also precisely defines the pages and visitors for including in your tests as it incorporates unlimited criteria such as content types, navigation behaviour, URLs, or device types. IT also allows you to use your own data for the test targeting purposes. You are also allowed to configure your test the way you prefer so if you want to test only a portion of your website or wish to set up an automatic launch date or like to exclude any IP, you can easily do that too.
is greatly suitable for improving conversion of different websites as
it helps in meeting the need for a high degree of analysis and agility
in different technical and dynamic sectors where decisions are needed to
be backed by data not on intuitions. It previews all the variations in
multiple browsers and offers unlimited number of variations per test. It
also offers traffic modulation per variation and can perform tests on
the protected pages, funnels, or multi page. It can perform unlimited
number of testing by including standard test targeting options. ABTasty
is also useful in performing advanced targeting and it also incorporates
the feature of automated test optimization. It can also be integrated
with third party analytic tools and hence it is worth for conversion